Hi, I’m Fengfeng
A marmot from the Qinghai-Tibet Plateau, and ShuSpring’s mascot
Fengfeng’s Story
Fengfeng is a Himalayan marmot whose home is the alpine meadows at 2,500–5,500m. He loves food, fun, and travel — goofy, and a little mischievous.
In 2026, Fengfeng became ShuSpring’s mascot. He doesn’t speak human languages — only the "dee-dee-bee-bee" of Fengfeng-speak — but don’t worry, translations are provided site-wide. His dream is to roam all of Sichuan in his little golden scarf.
Dee-dee—bee-bee—doo-loo—dee!
The Many Poses of Fengfeng
Standing Tall
A Friendly Wave
Sneaky Peek
Design Notes
Fengfeng is drawn in a rounded-geometric flat 2D style: a solid cream body, big eyes, blush cheeks, two signature buck teeth, and an ever-present #D4A853 golden scarf. We deliberately avoided realistic marmot brown — Fengfeng is the one, not just any marmot.
Shu
Sichuan, cradle of the ancient Shu civilization
Chun
Spring, the joy of renewal
Feng
Style, an aesthetic of our own
Craftsmanship
Every ShuSpring scarf is made of natural bamboo fiber: 3.5× more breathable than cotton, with 41.7× the UV resistance of cotton, plus natural antibacterial and mite-resistant properties. Designs are digitally printed in high definition; standard 58×58cm, plus a 90×90cm polyester large size.
Why Bamboo Fiber
3.5× breathability, 41.7× UV resistance, naturally antibacterial and mite-resistant — an answer from the bamboo seas of Shu: light, skin-kind, gentler on the planet.
Groundhog Day · 1993
The Groundhog scarves pay homage to the 1993 film: if tomorrow is a repeat of today, how should this day be lived? A groundhog from the meadows of western Sichuan answers, donut in paw — live every day as the one that counts.
Ready to Gift
Every scarf arrives with a branded tote and gift box — for yourself or someone dear.
Our Philosophy
Body Still, Spirit Travels
We believe a scarf is not just an accessory but a window — from your sofa, you can still long for snow mountains, bamboo groves, and a thousand years of Shu civilization. Every scarf is a story you can wear on your shoulders. May Shu culture brush the world like a spring breeze.